How your ad captures leads

Understanding how your ad captures leads helps you appreciate your campaigns’ value and how they contribute to your business's growth.

Here's a look at the AdBuilder lead capture process:

From ad view to click
It all starts with your ad. When people see your ad and find it interesting, they might click on it to learn more. This click is the first step in the lead capture process. It's a sign that someone’s interested in learning more about your listing.

Arrival at the lead site
When a potential customer clicks on your ad, they’re directed to your lead site. The lead site is a specially designed property website tailored to capture essential information from visitors. It’s optimized to showcase your listing photos/details and agent branding.

The pop-up form
When they land on your lead site, they encounter a small pop-up form designed to collect three key pieces of information:

• Name: Helps you personalize your communication.
• Email: Essential for follow-up and nurturing the lead through email marketing.
• Phone number: Allows for direct contact, which is often crucial for timely and effective communication.

Visitors who are genuinely interested in your listing quickly fill out this simple form.

Lead information delivery
Once the form is filled out and submitted, the visitor’s information is immediately emailed to you allowing you to follow up quickly.

What happens next
With the lead information in hand, you can reach out via phone or email to help convert this lead into a sale by providing additional information, answering any questions they might have, or setting up a showing. The promptness and quality of your follow-up can significantly influence the likelihood of conversion.

Benefits of our lead capture process:

• Efficiency: The automated process ensures that lead information is captured and delivered to you without delay.
• Simplicity: The user-friendly form and landing page design help maximize the number of leads captured by reducing barriers for visitors.
• Personalization: By collecting essential contact details, you can tailor your follow-up communication to be more personal and relevant.

We’re here to support you every step of the way, helping you make the most of your advertising campaigns and grow your business. If you have any questions or need further assistance, feel free to reach out to our AdBuilder Guides.

Happy lead capturing.